Can I offer you an egg in this trying time?
In July of 2021, we dropped a 60-foot egg in downtown Chicago and started the largest Pokémon GO battle in history.
The event sold out immediately and garnered fans' attention across social media. The story got picked up by the media, resulting in 140 broadcast news segments, over 1,000 earned media stories, and ultimately a reach of 40M+, with zero paid media dollars.
